Bacillus coagulans (a form of probiotics) are beneficial to gut health as they help with digestion and fight against unwanted bacteria. The probiotic also helps patients with irritable bowel syndrome, diarrhea, and other intestinal difficulties.
Omega 3 fish oil is rich in fatty acids which is necessary for a healthy diet. Unfortunately, few people get the needed amount in their daily diets through the foods they eat. In order to maintain ideal health, a high-quality omega 3 fish oil supplements are necessary.
Industry trends reveal BCAAs, or branched-chain amino acids, are on the rise. The sports supplement ingredient is included in a variety of products for the bodybuilding and fitness communities. Industries and consumers are raving about the ingredient through various social media channels (Facebook, Twitter, websites, forums, so forth).
Sports nutrition products and supplements were originally created for professional sports athletes. These supplements provide enhancements including increased performance and energy gain during the need of increased activities.
The Driving Force
Today, the driving force of sports nutrition product sales come from purchases made by baby boomers and adolescents. Baby boomers desire to gain increased health benefits and live longer. The younger generation desires to increase overall enhancement and add to muscle mass. Both sectors of the population are adding more sports nutrition products and supplements on a regular basis.
Baby Boomers – The First Generation
Baby boomers are among the first generation to begin the venture of adding a daily program of health to their priorities. This sector of the population is educated and understand their needs nutritionally. They desire to take proactive means to achieve the results they want in life, including the area of health and fitness.
Men and women alike who are over the age of fifty are joining health clubs. They are adding dietary supplements and products to their daily routines. This sector of the population is taking action toward improving their health with the desire to live longer.
Adolescents – The Younger Generation
The younger generation is compelled to be their best, and they are enjoying the benefits sports nutrition products provide. As additional members of the younger generation are becoming obese, more are looking for a way to lose weight with weight loss supplements.
Adolescents are also faced with the pressure to perform. Sixty percent (60%) of children in the school participate in some form of school sports. Over forty million children are involved in at least one organized sport outside of school on a regular basis.
A Better Alternative
Sports nutrition products and supplements provide a better alternative to every sector of society, including the baby boomers and the younger generation. Steroids are known to be unsafe, and natural nutritional alternatives are provided within the nutrition industry. Nourishment bars, drinks, and meal replacements are considered the most popular sports supplement for adolescents. Natural health supplements are increasingly popular among the baby boomers.
Baby boomers and adolescents are dedicated consumers within the sports nutrition industry. Each individual is making an investment toward his or her personal goals which include longer life, enhanced performance, and improved health.
Sports nutrition and weight loss products are sold by retailers, gyms, spas, clubs, and online. Over forty-two million people make purchases on a regular basis, and the numbers continue to rise with increasing popularity.
Gummy vitamins were once considered “just for kids.” This popular way to take vitamins is fast becoming an adult favorite. Originally, gummy vitamins were created to help children take needed nutritional supplements. They are now being considered as an adult VMS (vitamin, mineral supplement).
Today, private labeling is on the rise offering consumers increasing options for their grocery and nutritional supplement needs. Many companies are making the move to include an increasing selection of private label products.
Successful natural supplement retailers understand the need to have a prominent private label product line which brings increased sales. Private label products which are marketed properly bring more earnings to the business. Satisfied customers are also loyal to repeat purchases at successful establishments.
Gummy vitamins are currently a hot market providing nutritional benefits to consumers. Recently, the sports nutrition sector along with the diet aids market held a massive portion of the nearly $12-billion-dollar industry. Retail sales of gummies and other nutritional products are growing at a steady climb across multiple outlets.
Studies continue to provide proven records of the powerful health benefits of turmeric and curcumin. In nutritional supplements, turmeric deems one of the most effective for the body and brain.
Choosing a high-quality nutraceutical company is important to be successful while entering the dietary supplement field. In 2012, the Council for Responsible Nutrition reported this sector of the business field was valued at over $11 billion in the US alone. The use of natural dietary supplements is increasing as more people are concerned about living a healthier lifestyle.